IDEAS AND BEYOND
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COLORADO DEPARTMENT OF HUMAN SERVICES

Children are abused in the United States and millions suffer from neglect. Our goal was to drive calls to the new Colorado Child Abuse and Neglect Hotline and spread the word that Colorado families are for Kids.

We developed a fully integrated campaign to show that it takes all of us in the state of Colorado to help our children be safe.

Results

Our videos surpassed viewing benchmarks by 50%, while click-through rates exceeded goals by 400%. Additionally, calls to the state’s child abuse and neglect hotline increased by 16%.

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CO4Kids: We Can Build a Colorado for Kids