To boost sales, we launched the "Ready for Everything" campaign, showcasing Humana's strong agent support system. This integrated lead-generation campaign demonstrated to agents that they could build a stable, flexible career with purpose and fulfillment by choosing Humana. We brought the campaign to life through educational content, a segmented email marketing strategy, targeted paid media and video ads.
RESULTS
We recruited 4,300 new agents to Humana, followed by 161% increase in conversions compared to the previous year.