SUCCESSFULLY LAUNCHED FIVE NEW NISSAN MODELS IN THE US - NISSAN ALTIMA, VERSA NOTE, ROGUE, SENTRA AND PATHFINDER.
WE DEVELOPED FULLY INTEGRATED CAMPAIGNS INCLUDING TV, DIGITAL, PRINT, RADIO, SOCIAL MEDIA AND A 2014 WORLD CUP GLOBAL SPONSORSHIP.
RESULTS
We grew nissan’s market share with hispanic consumers from 9.7% to 11.5%.
Source: Polk Data 2007 - 2014