Pioneered Humana's multicultural initiatives, spearheading the creation of an integrated, digital in-language journey for our agent channel. This comprehensive approach encompassed recruitment, contracting, onboarding, certification and sales resources.
RESULTS
We achieved a remarkable 700% audience growth within a span of just three years, driven by strong acquisition, recruitment and content strategy efforts. The message and creative approach in our communications delivered positive results such as average open rate and CTR 39% above industry benchmarks and our web experience generating 52% YoY growth of new users.