IDEAS AND BEYOND
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Tuaca

We were tasked to launch an integrated campaign for TUACA and develop an overarching communication strategy to Hispanic consumers.

Embracing insights from research, we used ‘Flavors’ and ‘Heritage’ as pillars to connect our brand with our target audience. TUACA carries a recipe created 500 years ago during the Italian Renaissance. Its authentic flavor has been passed through generations. And just like our consumer – TUACA’s flavors and heritage also run deep.

We launched a campaign called, ‘Flavors Run Deep’  that involved retail, radio, social media and OOH.

Results:

Our campaign had over one million impressions on Facebook while social media efforts had an average engagement of 7% during the program, which was significantly above industry benchmarks. To cap off the year, this concept earned us the 2015 Advertising and Promotion Awards.

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