IN CHARGE OF SHOPPER MARKETING AND RETAIL INITIATIVES FOR COORS LIGHT AND MILLER LITE.
ADDITIONALLY, I MANAGED NATIONAL SPORTS PARTNERSHIPS, INCLUDING CAMPAIGNS ALIGNING LOCAL STRATEGIES WITH TRADITIONAL MEDIA EFFORTS. i also OVERSAW IMPACTFUL SHOPPER MARKETING CAMPAIGNS FOR KEY ACCOUNTS LIKE 7-ELEVEN AND WALMART, AND GUIDED A TEAM IN KEY MARKETS TO EXPAND DISTRIBUTION, DRIVING COORS LIGHT TO THE TOP SPOT AMONG PREMIUM LIGHT BEERS IN NYC.
RESULTS
DURING ONE OF OUR CAMPAIGNS, NY METRO Retail SALES TO RETAILERS grew FROM 119,000 TO 149,000 CASES FOR over EIGHT WEEKS. THIS IS THE EQUIVALENT OF 13 SEMI TRUCKS FILLED WITH BEER AS INCREMENTAL VOLUME.
Source: 2009 MILLERCOORS STRs