At Humana, I had the opportunity to champion innovative retail partnerships with Walmart and Kroger, alongside implementing a cutting-edge digital agent experience. This comprehensive approach targeted both general and multicultural audiences, driving remarkable sales growth.
RESULTS
WE SAW AN 1,800% INCREASE IN PAGE VIEWS FROM THE PREVIOUS YEAR, HAD A 63% WEBINAR ATTENDEE CONVERSION RATE, AND OUR EMAIL CAMPAIGNS SURPASSED INDUSTRY STANDARDS WITH 49% OPEN RATE AND 9.1% CTR. EQUIPPING AGENTS WITH THE RIGHT RESOURCES LED TO A REMARKABLE 31.25% CONVERSION RATE FROM CONSUMER INTERACTIONS TO LEADS.