IDEAS AND BEYOND
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REAL TO REEL

WE DEVELOPED AN INTEGRATED CAMPAIGN WHERE GENTLEMAN JACK PARTNERED WITH OMARI HARDWICK AND LIONSGATE’S CODEBLACK FILMS  TO CELEBRATE INDEPENDENT FILMMAKERS. THE GOAL WAS TO DRIVE AWARENESS OF THE BRAND AND PROVIDE A PLATFORM FOR ASPIRING FILMMAKERS.

THE PROGRAM HAD PARTICIPATING FILMMAKERS FROM ACROSS THE COUNTRY WHERE THEY HAD A CHANCE TO WIN MONEY FOR THEIR NEXT PROJECT AND A VIP TRIP TO SCREEN THEIR SHORT FILM, ALONGSIDE AWARD-WINNING ACTOR, OMARI HARDWICK.

WE COORDINATED A SEVEN-CITY TOUR, WITH LOCAL SCREENING EVENTS TO SHOWCASE THE WORKS OF INDEPENDENT FILMMAKERS IN KEY MARKETS. THE LOCAL EVENTS RECOGNIZED A LOCAL WINNER AND  FEATURED A PANEL DISCUSSION WITH INDUSTRY EXPERTS.

RESULTS:

6 Million Impressions and 1 Million Video Views.

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